The world of digital marketing is constantly evolving. Every marketer would jump ahead if time travel possible to see what comes next in the digital marketing world. Staying ahead of the curve is very crucial.
But don’t worry! I’m here to guide you through the top 10 digital marketing trends that you should know about to rule the digital marketing world in.
Video Content
Imagine that, if you are scrolling through Instagram, Facebook, or any of your favorite social media, what kind of content grabs your attention? Is it a long form content or short video content?
It’s nothing but short video content, right? That’s why video content is ruling the digital marketing world now. Videos are grabbing our attention and it will convey the message in the first few seconds. Videos are like short movies on the internet. They can be entertaining, informative, or even show you new products/services. Imagine being in class, struggling to understand what your teacher is explaining. But when your friend explains the same thing even just before your exam, everything strikes in mind and makes sense. Teachers are like long form contents and videos are like helpful friends . They break down complicated topics and make it easy to remember. So in digital marketing, videos are the key to getting your messages across effectively.
AI Powered Personalization
When scrolling through a website do you ever feel like the internet knows you really well, like your best friend? Have you ever experienced this? It’s a bit surprising, right? Well, that’s the magic of Artificial Intelligence (AI). AI powered personalization is like having a smart friend who always knows the best things to recommend, whether you are shopping, reading books or news, or watching videos.
AI is not about knowing your interests, it also saves your time. When you’re shopping online, you see recommendations that match your style and interest. So you don’t have to spend too much time on the internet by searching things you don’t care about.
Voice Search
Nowadays most people talk to devices instead of typing. It’s called voice search and it’s like having a conversation with your phone, tablet, or smart speaker. Voice search is actually like a friend, to whom you can ask questions or anything you want. It gives you responses or assists you with whatever you want.
Voice search is more convenient in this busy world. We don’t need to type letter by letter on a tiny keyboard, it’s hands-free. You can use this while cooking, driving, exercising, or when your hands are busy with other tasks. Voice search is going to be a game changer in the near future.
Interactive Content And Customer Experience
The traditional way of simply scrolling through the content is slowly fading away. Scrolling through the content is really boring. Now cooler and interesting things are happening on the internet. Imagine you are playing a game or doing some activities instead of watching or reading things on the internet. How is it? Interesting, right?! Interactive content is like that. You can do things like answering questions, voting, taking quizzes, etc. We are entering an era of interactive content.
When it comes to customer experience, it’s like if you are visiting an online shopping site, they want to make sure you have a great time there. They want to be nice to you, arrange everything properly to find things quickly, help you if you are facing a problem, and make things easier for you. They want to make you happy at the moment you visit them online to when you actually get the things you want.
Ephemeral Content
Ephemeral content?! Are you wondering what this content type is? Imagine you are sharing something on the internet. But it only stays for 24 hours. Yes, your thinking is correct. It’s nothing, but contents like WhatsApp statuses, and Instagram stories.
It is only for a short time. Then how does it become a trend? Well, it makes people feel like you’ve got to see it right now, otherwise you’ll miss out on something interesting or important. That’s why people like these kinds of content and come back for more.
Influencer Marketing
People who have a lot of followers on social media called influencers. Businesses collaborate with these peoples to promote their product and services. They pay these influencers to promote their brand with their big group of followers.
These marketing trends are a powerful way to connect with people. Through which more people can get awareness about their brand. But should take care while picking the influencer. Should choose the right one to reach the right people. This marketing technique is like getting advice or recommendation from a trusted person or best friend.
Social Commerce
This is the era of Social Commerce. In this busy modern world, most people are buying things online. Social media is not for just connecting with friends, sharing photos or videos. It’s also for shopping. Buying and selling products and services online is called social commerce. Social commerce changed the ways of traditional shopping. The online businesses can collaborate with social media influencers to promote their product and services easily.
Instead of visiting different shops or websites to buy something, you can find the things you want while going through social media platforms. No need to go out, or leave the app and visit other websites.
Mobile Marketing
Today most people are accessing the internet from their mobile phone or tablet. So businesses should ensure that their websites and marketing campaigns are mobile friendly. Businesses can adopt strategies like push notification (little pop-up messages), geofencing (sending messages to people within a particular geographical area), and apps to reach their target audience.
Mobile marketing is all about helping businesses talk to the right people through their mobile devices. So next time, when you get a message from your favorite store, understand that it is nothing but mobile marketing.
The Metaverse
You might have heard about the metaverse, right? It is not a science fiction movie or book anymore. It’s a real digital universe where we can do amazing things you never thought were possible in the real world. You can attend meetings, events, or experience brands in a new way. Metaverse is like entering into a digital wonderland. You need to wear amazing glasses or other gadgets that transport you into this amazing magical world.
Have you thought about how this metaverse became a digital trend? Metaverse gives vast possibilities for businesses to engage with their audience. Marketers are creating events, creating amazing brand experiences, and customers can experience the things virtually. Here the brands can communicate with the audience in a new dimension. We can see more businesses are venturing into the metaverse soon.
Inclusive Marketing
It’s nothing but telling people ‘you matter, and we want you to know that we care about you’. Is it still confusing? Inclusive marketing is all about making sure that everyone feels like they belong, no matter who they are. It’s like telling a story in advertisements or campaigns that everyone can connect with. In inclusive marketing nobody can feel left out. Inclusive marketing considers diversity in all forms.
From these digital marketing trends, one thing is crystal clear. Digital marketing is rapidly changing. Go with these 10 digital marketing trends. These will help you to boost your business and stay ahead in the competition. The sooner you adopt these trends, the more likely you are to be noticed online. So, stay curious and make the digital world your own.
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